Resource: www.Unsigned.com Full Disclosure: The company running Unsigned.com is a past client of mine. The Web gives artists and bands seemingly unlimited resources for promoting your music directly to fans. Unsigned.com is one of those resources you may want to check out. One of the best things? Unlike sites like Myspace where the major label artists encroach on your territory,…

I receive a lot of press kits from bands wanting to be featured here (and I’m just talking about print kits – let’s leave online submissions out of this). I hate to think of how many larger sites and print pubs are getting. It’s hard enough sorting through it all, but what really makes me insane is when I get…

At some point during your career as an indie band, it’s likely that you’ll need to learn how to write a press release. A press release can be used to improve your media relations, by sending newsworthy information about your music to newspapers, TV, and radio stations. The idea is to only send a press release when something is truly…

Most business owners have what’s known as an “elevator speech.” Does your band have one? You should! So what’s an elevator speech anyway? Definition: An elevator speech is a very short and concise description of who you are and what you do, which you should be able to convey to a total stranger in the time it takes to ride…

If you’re a musician, chances are you’d jump at the opportunity for some good press. But how do you get it? How can you convince newspapers, radio stations, magazines, or other media outlets to not only feature you, but even so much as mention your name? That’s easy: just make yourself newsworthy! Most media outlets aren’t interested in running a…

The “perfect” press kit can get your gigs, radio airplay, media mentions and more! But what makes a “perfect” press kit? Here are the basic dos and don’ts for making your kit the best it can be: DO make your kit adaptable. The kit you send to the local clubs’ booking agents may not be the same kit you should…

1. Create a great website. Make sure your band’s website is easy to navigate. Include a collective band biography, and information on each band member. Include plenty of mp3 samples, and video clips if you have them. Add links to, or copies of, any press quotes or reviews. Exchange links with music-related businesses and other bands, to help build traffic…

Not sure how to promote your band or new music? Here’s a quick-and-dirty list of 30 music promotion tips that you can start implementing right now: 1. Create a great website. 2. Design a professional press kit. 3. Network to build your contacts. 4. Create a mailing list. 5. Form a street team. 6. Sign up with mp3 websites and…