At some point during your career as an indie band, it’s likely that you’ll need to learn how to write a press release. A press release can be used to improve your media relations, by sending newsworthy information about your music to newspapers, TV, and radio stations. The idea is to only send a press release when something is truly…

Most business owners have what’s known as an “elevator speech.” Does your band have one? You should! So what’s an elevator speech anyway? Definition: An elevator speech is a very short and concise description of who you are and what you do, which you should be able to convey to a total stranger in the time it takes to ride…

If you’re a musician, chances are you’d jump at the opportunity for some good press. But how do you get it? How can you convince newspapers, radio stations, magazines, or other media outlets to not only feature you, but even so much as mention your name? That’s easy: just make yourself newsworthy! Most media outlets aren’t interested in running a…

The “perfect” press kit can get your gigs, radio airplay, media mentions and more! But what makes a “perfect” press kit? Here are the basic dos and don’ts for making your kit the best it can be: DO make your kit adaptable. The kit you send to the local clubs’ booking agents may not be the same kit you should…

1. Create a great website. Make sure your band’s website is easy to navigate. Include a collective band biography, and information on each band member. Include plenty of mp3 samples, and video clips if you have them. Add links to, or copies of, any press quotes or reviews. Exchange links with music-related businesses and other bands, to help build traffic…

Not sure how to promote your band or new music? Here’s a quick-and-dirty list of 30 music promotion tips that you can start implementing right now: 1. Create a great website. 2. Design a professional press kit. 3. Network to build your contacts. 4. Create a mailing list. 5. Form a street team. 6. Sign up with mp3 websites and…

Here are a few dos and don’ts for writing the always-important band bio to include in your press kit. Don’t underestimate the value of a well-written bio. I’ve seen unsigned bands write brilliant bios, and label bands who make themselves look like a bunch of morons. Your bio is your chance at a good first impression when someone receives your…

Working with the Media In this series of articles, I’m going to walk you through the basic procedure for planning your own radio campaign. We’ll cover topics such as choosing your target radio stations, creating a radio-friendly press kit, how to find media contacts, how to write a press kit cover letter for your radio campaign, how to handle follow-up…