Specializing in online PR, you may think I’d tell you that you have to be everywhere and using everything when it comes to using social media to promote your music. You’d be wrong if you thought that. Social Media Tools for Musicians Before I get into why you shouldn’t worry about trying to use every social media tool you can…
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Do or Die: The Band-Fan Relationship
Recently on my book marketing blog, I talked about why author publicity is more important than book publicity. The same is true in music promotion – the image of the band or artist far outweighs the publicity of any specific album, song, or product, and it relies on the always-important band-fan relationship. Why Build “Relationships” with Fans? The reason I…
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Ajax Garcia on Proactive PR
Do you know what I love about The Napoleon Blownaparts‘ frontman, Ajax Garcia? He knows how to take action when it comes to artist PR. He doesn’t simply follow the crowds… he leads them. Indie bands across the globe make an incredibly common mistake when promoting their music – they do what everyone else does. Is it going to hurt…