Do or Die: The Band-Fan Relationship

July 7, 2008

Band-Fan Relationship

Recently on my book marketing blog, I talked about why author publicity is more important than book publicity. The same is true in music promotion – the image of the band or artist far outweighs the publicity of any specific album, song, or product, and it relies on the always-important band-fan relationship. Read more

Ajax Garcia on Proactive PR

January 10, 2008

Ajax GarciaDo you know what I love about The Napoleon Blownaparts‘ frontman, Ajax Garcia? He knows how to take action when it comes to artist PR. He doesn’t simply follow the crowds… he leads them.

Indie bands across the globe make an incredibly common mistake when promoting their music – they do what everyone else does.

Is it going to hurt your band to have a Myspace profile? No. Is it going to hurt your album if you have it on iTunes? Of course not. Is it a good idea to have your own website? Damn straight. But what else are you doing as a band or indie musician to set yourself apart? Chances are… not much. Read more