Recently on my book marketing blog, I talked about why author publicity is more important than book publicity. The same is true in music promotion – the image of the band or artist far outweighs the publicity of any specific album, song, or product, and it relies on the always-important band-fan relationship. Why Build “Relationships” with Fans? The reason I…
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Ajax Garcia on Proactive PR
Do you know what I love about The Napoleon Blownaparts‘ frontman, Ajax Garcia? He knows how to take action when it comes to artist PR. He doesn’t simply follow the crowds… he leads them. Indie bands across the globe make an incredibly common mistake when promoting their music – they do what everyone else does. Is it going to hurt…