Hype Unit – Indie Band Profile

Hype Unit

Location: Plymouth Meeting, PA

Genre: Hard Rock

Members: Ryan Smith (vocals & guitar), Brian Chmielewski (guitar), Matt Alderfer (bass), and Keven Koniewicz (drums)

Started: Early 1999

Influences: Guns N’ Roses, Stone Temple Pilots, Metallica, Korn, Velvet Revolver, Cky

Available Online: Epitome of Pain (2004), Worthless (2004), and My Mistakes (2004)


Comments: I have to admit – this isn’t my usual cup of tea. I was more than skeptical when an acquaintance passed their name along to me. But, I checked them out anyway. I liked them. I listened to them again. I liked them more. I listened to another track. I liked them more. I . . . well, you get the idea. Anyway, they’ve made it into my regular rotation, and it looks like they’ll be staying put too.

… (In reference to the February 18th Tsunami benefit concert at Kate’s Kafe) –

Of the four bands participating in the February 18th Benefit Show at Kate’s Kafe, Hype Unit made the longest trip to be a part of the event. These guys trekked up to Phillipsburg, NJ from Plymouth Meeting, and had several fans in tow making the trip for them. Although we didn’t have a huge crowd for the event, these boys definitely got a worthwhile reaction.

Although the members of Hype Unit had a more subdued stage presence than others that night, I can’t say they had less energy. Their energy came through their music more than their body language, and a subdued sort of strength really works for these guys.

Jenn Mattern is a professional writer and former music PR consultant who specialized in working with indie artists. She owns 3 Beat Media, the parent company of AudioXposure.

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