Specializing in online PR, you may think I’d tell you that you have to be everywhere and using everything when it comes to using social media to promote your music. You’d be wrong if you thought that. Social Media Tools for Musicians Before I get into why you shouldn’t worry about trying to use every social media tool you can…
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Do or Die: The Band-Fan Relationship
Recently on my book marketing blog, I talked about why author publicity is more important than book publicity. The same is true in music promotion – the image of the band or artist far outweighs the publicity of any specific album, song, or product, and it relies on the always-important band-fan relationship. Why Build “Relationships” with Fans? The reason I…
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Band Newsletters, Blogs, or Both?
Two common music marketing tools for bands and other independent artists are blogs and newsletters. Given that their purpose is to do essentially the same thing – keep fans up-to-date on your goings on, do you really need to use both? Unfortunately there’s no simple yes-no answer here. While on the surface, they do the same thing, there’s more to…