• Band Business

    Fan-Sponsored Music: Two Perspectives

    Fan-sponsored music sounds like a great concept, doesn’t it? Thanks to sites like SellaBand and SliceThePie, fans have the opportunity to invest in a band or solo artist, financing the artist’s album (for a cut of the profits – they can even buy and sell their “shares” in a sort of stock market environment). The artist doesn’t have to give…

  • Music Promotion

    Social Media for Musicians

    Specializing in online PR, you may think I’d tell you that you have to be everywhere and using everything when it comes to using social media to promote your music. You’d be wrong if you thought that. Social Media Tools for Musicians Before I get into why you shouldn’t worry about trying to use every social media tool you can…

  • Music Promotion

    Do or Die: The Band-Fan Relationship

    Recently on my book marketing blog, I talked about why author publicity is more important than book publicity. The same is true in music promotion – the image of the band or artist far outweighs the publicity of any specific album, song, or product, and it relies on the always-important band-fan relationship. Why Build “Relationships” with Fans? The reason I…