Fan-Sponsored Music: Two Perspectives

July 9, 2008

Fan-Sponsored Music - Credit: Martin Boulanger (Sxc.hu)

Fan-sponsored music sounds like a great concept, doesn’t it? Thanks to sites like SellaBand and SliceThePie, fans have the opportunity to invest in a band or solo artist, financing the artist’s album (for a cut of the profits – they can even buy and sell their “shares” in a sort of stock market environment). The artist doesn’t have to give up rights to their work or deal with a label calling the shots. Sound like heaven?

I’m not knocking fan-sponsored music. I think it’s a fascinating evolution in the music industry, and imagine the concept’s going to continue to grow rather than disappear in the foreseeable future. But is a fan-sponsored album right for you? Read more

Social Media for Musicians

July 8, 2008

Specializing in online PR, you may think I’d tell you that you have to be everywhere and using everything when it comes to using social media to promote your music. You’d be wrong if you thought that.

Social Media Tools for Musicians

Before I get into why you shouldn’t worry about trying to use every social media tool you can get your hands on, let’s start by giving you some examples of social media tools for musicians:

  • General Social Networks – You would be hard-pressed to say any general social network is better for independent musicians than Myspace. Still, others do exist, and may be worth checking out – anything from Facebook to even LinkedIn (for those looking to connect with industry professionals, or for those working behind-the-scenes in indie music).
  • Music Networks – In addition to general social networks, music networks exist specializing entirely in building the band-fan relationship. Examples would be Purevolume or Unsigned.com. Read more

Do or Die: The Band-Fan Relationship

July 7, 2008

Band-Fan Relationship

Recently on my book marketing blog, I talked about why author publicity is more important than book publicity. The same is true in music promotion – the image of the band or artist far outweighs the publicity of any specific album, song, or product, and it relies on the always-important band-fan relationship. Read more