Specializing in online PR, you may think I’d tell you that you have to be everywhere and using everything when it comes to using social media to promote your music. You’d be wrong if you thought that. Social Media Tools for Musicians Before I get into why you shouldn’t worry about trying to use every social media tool you can…
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Band Newsletters, Blogs, or Both?
Two common music marketing tools for bands and other independent artists are blogs and newsletters. Given that their purpose is to do essentially the same thing – keep fans up-to-date on your goings on, do you really need to use both? Unfortunately there’s no simple yes-no answer here. While on the surface, they do the same thing, there’s more to…