• Music Promotion

    Band Newsletters, Blogs, or Both?

    Two common music marketing tools for bands and other independent artists are blogs and newsletters. Given that their purpose is to do essentially the same thing – keep fans up-to-date on your goings on, do you really need to use both? Unfortunately there’s no simple yes-no answer here. While on the surface, they do the same thing, there’s more to…

  • Music Promotion

    Artist Resource: Unsigned.com

    Resource: www.Unsigned.com Full Disclosure: The company running Unsigned.com is a past client of mine. The Web gives artists and bands seemingly unlimited resources for promoting your music directly to fans. Unsigned.com is one of those resources you may want to check out. One of the best things? Unlike sites like Myspace where the major label artists encroach on your territory,…

  • Music Promotion

    “Requested Materials” – Really?

    I receive a lot of press kits from bands wanting to be featured here (and I’m just talking about print kits – let’s leave online submissions out of this). I hate to think of how many larger sites and print pubs are getting. It’s hard enough sorting through it all, but what really makes me insane is when I get…