Band Newsletters, Blogs, or Both?

June 24, 2008

Engaging FansTwo common music marketing tools for bands and other independent artists are blogs and newsletters. Given that their purpose is to do essentially the same thing – keep fans up-to-date on your goings on, do you really need to use both?

Unfortunately there’s no simple yes-no answer here. While on the surface, they do the same thing, there’s more to it. Which you use (or both) really comes down to the artist’s commitment. Here’s why:

Blogs are about much more than simply posting about your recording updates or about your latest show. Blogs are about engaging your audience and building relationships.

Blogs generally need to be updated often to maintain readership – you should be posting more than once a week or once per month – schedules that may be perfectly fine for newsletters (which are one-sided communication where you talk to your fans instead of talking with them). Read more