• Music Promotion

    Ten Band Publicity Tips

    1. Create a great website. Make sure your band’s website is easy to navigate. Include a collective band biography, and information on each band member. Include plenty of mp3 samples, and video clips if you have them. Add links to, or copies of, any press quotes or reviews. Exchange links with music-related businesses and other bands, to help build traffic…

  • Music Promotion

    The Music Promotion Master List

    Not sure how to promote your band or new music? Here’s a quick-and-dirty list of 30 music promotion tips that you can start implementing right now: 1. Create a great website. 2. Design a professional press kit. 3. Network to build your contacts. 4. Create a mailing list. 5. Form a street team. 6. Sign up with mp3 websites and…

  • Music Promotion

    Dos and Don’ts for Writing Your Band’s Bio

    Here are a few dos and don’ts for writing the always-important band bio to include in your press kit. Don’t underestimate the value of a well-written bio. I’ve seen unsigned bands write brilliant bios, and label bands who make themselves look like a bunch of morons. Your bio is your chance at a good first impression when someone receives your…

  • Music Promotion

    Planning Your Own Radio Campaign: Part 4

    Working with the Media In this series of articles, I’m going to walk you through the basic procedure for planning your own radio campaign. We’ll cover topics such as choosing your target radio stations, creating a radio-friendly press kit, how to find media contacts, how to write a press kit cover letter for your radio campaign, how to handle follow-up…

  • Music Promotion

    Planning Your Own Radio Campaign: Part 3

    The Budget In this series of articles, I’m going to walk you through the basic procedure for planning your own radio campaign. We’ll cover topics such as choosing your target radio stations, creating a radio-friendly press kit, how to find media contacts, how to write a press kit cover letter for your radio campaign, how to handle follow-up calls, and…

  • Music Promotion

    Planning Your Own Radio Campaign: Part 2

    Finding Media Contacts In this series of articles, I’m going to walk you through the basic procedure for planning your own radio campaign. We’ll cover topics such as choosing your target radio stations, creating a radio-friendly press kit, how to find media contacts, how to write a press kit cover letter for your radio campaign, how to handle follow-up calls,…

  • Music Promotion

    Planning Your Own Radio Campaign: Part 1

    Choosing Your Stations In this series of articles, I’m going to walk you through the basic procedure for planning your own radio campaign. We’ll cover topics such as choosing your target radio stations, creating a radio-friendly press kit, how to find media contacts, how to write a press kit cover letter for your radio campaign, how to handle follow-up calls,…

  • Music Promotion

    Music Publicity 101

    Some of the hottest questions asked by indie musicians are “How can I promote my music?”, “How can I get more people to listen to me?”, and “How can I get the labels, venues or radio stations to take notice?” The answer is simple: You need to understand a few basic things about music publicity. Once you have a better…