“Requested Materials” – Really?
June 20, 2008
I receive a lot of press kits from bands wanting to be featured here (and I’m just talking about print kits – let’s leave online submissions out of this). I hate to think of how many larger sites and print pubs are getting. It’s hard enough sorting through it all, but what really makes me insane is when I get a press kit with “REQUESTED MATERIALS” stamped, written, or whatever on the envelope.
I almost always think the same thing – “Yeah f*cking right – I didn’t request this sh*t!” Generally, it either goes into the trash without being opened, or it goes to the bottom of my review pile (and to put it simply, I’ve got at least a year’s worth of artists I already want to interview before I’ll even likely look at them again). Read more
Ajax Garcia on Proactive PR
January 10, 2008
Do you know what I love about The Napoleon Blownaparts‘ frontman, Ajax Garcia? He knows how to take action when it comes to artist PR. He doesn’t simply follow the crowds… he leads them.
Indie bands across the globe make an incredibly common mistake when promoting their music – they do what everyone else does.
Is it going to hurt your band to have a Myspace profile? No. Is it going to hurt your album if you have it on iTunes? Of course not. Is it a good idea to have your own website? Damn straight. But what else are you doing as a band or indie musician to set yourself apart? Chances are… not much. Read more
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