About AudioXposure
February 14, 2007
AudioXposure.com is an indie music webzine, launched by JH Mattern Communications on January 1, 2005. The zine launched with monthly “issues,” and has since moved to more of a free-form model with regular indie music interviews and artist profiles, indie CD reviews, and a music promotion column.
AudioXposure is one site in a growing network of sites targeting indie bands and independent artists, including an indie music blog, indie music directory, and site featuring music industry and music promotion articles by publicist, Jennifer Mattern.
Staff
Editor-in-Chief
Jennifer Mattern
Managing Editor
Zach Pontz
Assistant Editor
Mike Land
Staff Writers
Name 1
Name 2
AudioXposure also features several reviews, interviews, features, and more from various guest contributors.
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New Editorial Team and Writer Levels
February 5, 2007
AudioXposure is doing a bit of housecleaning, in that we’re re-organizing our editorial team and our system of contributors. Here’s the editorial break-down and each of our roles (summarized) moving forward:
Editor-in-Chief - Jennifer Mattern
Role: Basically, I own the site and run the show. I’ll be dealing with all back-end and technical issues, building partnerships with other sites, labels and companies, handling the majority of the promotion, keeping the editorial team on track, planning and introducing new features for the site, and handling any hard-copy press kit submissions that are sent in (our priority group), amongst other things I’m sure. Of course I’ll still be submitting my own writing to the zine as well in a variety of formats aside from the new column I’m running on music promotion.
Managing Editor - Zach Pontz
Role: Zach has been with AX for well over a year now, and was formerly the site’s Assistant Editor. As the new Managing Editor, Zach will be dealing with a lot of the day to day things and some of our off-site issues (like recruiting past featured artists to submit tracks for the viral player, handling a good portion of our Myspace page, etc.). Zach will also review online submission requests and make the call on whether or not an artist will be covered from that secondary group. He’s also going to be directly managing staff writers, making the call on who comes on board and who needs to go (should the need arise). He’ll be approving and checking any work coming in from staff writers (our limited paid group of regular writers getting assignments) and helping out with certain promotional projects once in a while. He’s basically my right hand. Zach will also still periodically provide his own CD reviews and artist interviews.
Assistant Editor
Role: I’m currently recruiting an Assistant Editor, who in turn will be Zach’s right hand in running the editorial side of things. As the Managing Editor manages our staff writers, the Assistant Editor will be responsible for our contributing or “guest” writers (unpaid submissions from various sources. The AE will make sure submitted articles are proofread, formatted correctly, have the appropriate images, etc. before approving them to post live to the site. They will also actively recruit for guest contributors to post reviews to the site.
Staff Writers
Role: Once we’ve named our AE, we’ll be working with 2-5 staff writers who will write likely on a weekly basis, covering artists specifically assigned to them (any unassigned articles submitted are done as guest writers and aren’t paid pieces). Staff writers will handle a combination of artist interviews and CD reviews, and will have the ability to directly interact with the EIC and ME to share their thoughts on improving the site.
Contributing (Guest) Writers
Role: Contributing writers will only be permitted to submit CD reviews (at least in the beginning). They’re permitted to cover any unsigned or indie label artists they want, given that the artist isn’t currently on our waiting list. These submissions are not paid (they’re designed as a means of letting people post on artists to avoid our rather long waiting list for publication - since that lends itself to promotional abuse, they’re simply unpaid pieces, and will have to remain unique to the site for a 30 day period after publication). CWs or guest writers will be managed by our Assistant Editor, who will review and approve submissions manually before publication (weeding out anything strictly promotional, published elsewhere, or not meeting quality guidelines). If a contributing writer is regularly active on the site, and a staff writer position opens (either through someone leaving or through an editorial decision to add another writer to the team), they’ll have the opportunity to move up to paid assignments at the staff writer level.
Re-Launched With New Designs and Features
February 5, 2007
As you can see, AudioXposure.com was recently re-launched (hopefully for the last time for quite a while!) with a new look, and plenty of new features, with more being rolled out in coming weeks. Here are a few of the biggies:
- The new design (obviously).
- The ability for readers to comment on all features, interviews, CD reviews, and more.
- A new editorial team and writer hierarchy.
- RSS feed so you can subscribe to our latest updates.
- A new regular column on music promotion (written by moi, being a publicist and all that jazz) - be sure to ask your music publicity and band promotion questions and I’ll answer them in the column.
- A new FAQ page.
There are a few additional features that will be added shortly, such as a viral MP3 player featuring several AX-featured artists. So stay tuned. 
